Insights and Data
CRM marketing solution provider, Optimove, has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week. A substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three at 35%.
When it comes to the types of events on which bets are placed, 57% of bets are placed on Champions League and European tournaments. Meanwhile, 54% of bets are placed on national league season games. National tournaments or friendlies account for 48% of the bets, and 46% of bets are placed on national cup games.
Euro 2024 Betting Trends
Euro 2024 promises to be a significant event for bettors, with 84% of them planning to place bets, even if their national team is not participating. Live betting during games is highly popular, engaging 83% of bettors in this form of wagering.
The key factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
Despite the enthusiasm for betting, many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
The insights provided by Optimove's report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. The results highlight the importance of personalized and relevant communication to avoid alienating bettors through excessive or irrelevant marketing.
As Euro 2024 approaches, the opportunity for operators to build even deeper relationships with both current and new players is immense. By leveraging expert analysis and targeted promotions, sportsbooks can enhance the betting experience and foster greater player engagement.
"Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players," noted the report. With the right strategies in place, sportsbook operators can not only attract more bettors but also ensure sustained loyalty and long-term success.