Los Angeles Kings Unveil New Logo Bridging Past and Present

In a nod to their storied past and a vision for the future, the Los Angeles Kings have unveiled a new logo that revives the iconic "Chevron" design inspired by the Wayne Gretzky era. The redesigned emblem, which has been in development for two years, aims to strike a balance between honoring the franchise's rich history and resonating with modern audiences.

Bridging the Past and Present

The new logo is more than just a visual change; it is a deliberate effort to bridge the past and present. Wayne Gretzky's tenure with the Kings in the 1990s was a transformative period for the team, and this new design pays homage to that era. The "Chevron" design, a hallmark of the Gretzky years, has been revived and modernized to appeal to today's fans.

The inclusion of "Los Angeles" prominently at the top of the new logo is a nod to the city the team represents, while an updated version of the original 1967 crown signifies the franchise's deep-rooted history. Together, these elements encapsulate the team's evolution and ambitions, connecting historic moments with future aspirations.

A Collaborative Effort

The process of creating the new logo was extensive and collaborative, involving feedback from both past and present players. Luc Robitaille, President of Business Operations, highlighted the collective effort, stating, "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles." He added, "This evolution is rooted in our 57-year history and embraces the elements of our eras."

Robitaille also emphasized the future potential of the design, noting, "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."

Kelly Cheeseman, COO of the Kings, echoed these sentiments, expressing the pride felt throughout the organization. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," Cheeseman remarked.

The Unveiling

The new logo will be officially available for purchase starting Friday, June 21. Fans can get their hands on the new merchandise at the Crypto.com Arena's Team LA Store. The launch event promises to be a significant moment for the franchise, symbolizing a fresh chapter while staying true to the team's venerable legacy.

Honoring History, Embracing the Future

The redesigned logo represents a fusion of classic and modern elements, aiming to resonate with fans old and new. The revival of the "Chevron" design and the incorporation of the 1967 crown are deliberate choices that honor the past while embracing future possibilities.

By linking historic moments with future ambitions, the new logo serves as a bridge between different eras of Kings hockey. The extensive effort and collaboration that went into its creation reflect the franchise's commitment to excellence and its dedication to its fans.

As the Los Angeles Kings prepare to embark on this new chapter, the redesigned logo stands as a testament to the team's enduring legacy and its relentless pursuit of future success. Fans are eagerly awaiting the official launch, ready to celebrate the rich history and bright future of their beloved team.