Atlanta Hawks Partner with Peachtree TV for Broadcasts

Atlanta Hawks Rekindle Relationship with Peachtree TV

The Atlanta Hawks, a storied franchise in the National Basketball Association (NBA), are set to re-establish a broadcast partnership with Peachtree TV, renewing a connection that has been dormant for nearly three decades. This development marks a significant shift in the team's media coverage strategy and is poised to offer fans an additional avenue to follow their favorite team.

New Broadcast Schedule on Peachtree TV

Starting January 12, 2024, Peachtree TV will become the new home for Atlanta Hawks' Friday night basketball action for the remainder of the 2023-24 NBA season, with the exception of the game slated for March 8th. Instead, the channel will showcase the matchup against the New Orleans Pelicans on March 10th. This move is sure to delight fans who have longed for more accessible local television coverage of their beloved Hawks.

The history between the Hawks and local television channels runs deep, with previous broadcasts aired by WPCH from 1972 to 1994 and WANF from 1986 to 1993. In a nod to this shared legacy, the first two games under the new arrangement will be simulcast live on both Peachtree TV and WANF, offering a blend of nostalgia and modernity.

Accessibility and Coverage Expansion

In addition to Peachtree TV, the live broadcasts will be available across major cable and satellite services, as well as on various Gray TV stations throughout Georgia and Alabama. This expanded coverage ensures that a wider audience will have the opportunity to tune in and support the Hawks from the comfort of their homes or on the go.

Commentary Team

The games will not only be widely accessible but also accompanied by expert commentary. The Bally Sports Southeast production team, featuring luminaries such as Dominique Wilkins, Bob Rathbun, and Tabitha Turner, will provide insightful analysis and play-by-play narration. Additionally, Baillie Burmaster, the Sports Director from WANF, will lend her expertise to the broadcasts, enriching the viewing experience with her knowledge and perspective.

Season Highlights and Challenges

The Hawks' Friday night schedule promises a slew of high-octane matchups, pitting them against formidable opponents like the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. Each game presents an opportunity for the team to showcase its talent and fortitude in pursuit of victory.

Despite the excitement surrounding the new broadcast deal, the Hawks have faced recent on-court struggles. A notable setback occurred in a game against the Sacramento Kings, where the team squandered a significant lead due to a subpar second-half performance. Key players Dejounte Murray and Bogdan Bogdanovic experienced a dip in form, contributing a mere two and three points respectively after halftime. The team's shooting efficiency plummeted, with a field goal percentage of just 28.9 percent and a three-point success rate of 21.7 percent during the latter stages of the game.

Industry Perspectives

Andrew Saltzman, an executive associated with the Hawks, expressed enthusiasm about the renewed partnership with Peachtree TV, citing it as a "new, complimentary way to view the games." He extended gratitude towards Peachtree TV and Gray TV for facilitating this collaboration, which he believes will significantly benefit the Hawks' local fan base.

Erik Schrader echoed this sentiment, emphasizing the importance of bringing the Hawks back to broadcast television to ensure all fans have access to the games. He pointed out that this initiative opens doors to engage new audiences while honoring the loyalty of long-time supporters.

Looking Forward

As the team navigates the challenges ahead, head coach Quin Snyder underscored the need for "better execution and a collective approach" to overcome obstacles. Center Clint Capela candidly addressed the team's frustration and acknowledged the urgent need for a tactical shift to improve outcomes on the court.

With the Hawks' return to Peachtree TV, the stage is set for an invigorated engagement with fans, promising to deliver not only high-quality basketball but also a sense of community and shared passion for the game. As the season progresses, all eyes will be on how the team adapts and evolves, both in terms of performance and viewership reach.